Meet the leadership and management team whose combined expertise and years of experience in leading organizations and top-performing teams form a winning synergy at 3VR.
Chief Executive Officer
A seasoned technology veteran, Al joined 3VR from Apple, where he built a world-class sales and marketing group and led the Enterprise Division to be one of Apple's most profitable business units. Prior to Apple, Al served in senior leadership roles at Critical Path, Inktomi Corporation, BEA Systems, and IBM.
Chief Financial Officer
As a partner with international accounting and consulting firm, Arthur Andersen, Skip provided business advice and counsel to the CEO and Board of Directors. At Arthur Andersen, he also managed large, national multi-location financial teams, and built and directed new finance units and management processes. Skip later moved into private industry in the San Francisco Bay Area. He successfully raised venture capital, and built and managed the infrastructure and operating processes of a venture-backed operation. Most recently, he was the owner and operator of a standalone emerging Bay Area business where he managed financial, operations, bank lines of credit, compliance, insurance and surety bonding.
Senior Vice President, Global Sales
Rick joins 3VR with over 14 years of experience in the physical security industry. He has worked with both security equipment manufacturers and distributors. Rick was previously the Vice President of Business Development at Persistent Sentinel, where he was responsible for developing a commercial market strategy for the company’s software products, creating and executing sales strategy, and building the company’s marketing and sales organization. Prior to Persistent Sentinel, Rick held management positions at Sony Electronics’ Security Systems Division, Communications Supply Corporation (CSC), and Axis Communications, where he developed direct-to-channel sales and built manufacturer’s representative programs.
Senior Vice President, Engineering
With a luminous career spanning more than 20 years in enterprise software development, Masa comes to 3VR equipped with a wealth of experience driving technology innovations in Fortune 500 organizations. Most recently, he was the Vice President of Core Technology for Siebel CRM at Oracle, with a proven track record of success in delivering enterprise products as both "on-premise" license software as well as software as a service (SaaS). Prior to Oracle, Masa held senior product development roles at Siebel Systems, Promptu and Informix. A San Francisco native, Masa holds a degree in Computer Science from the University of California, Berkeley.