Today’s retailers are diversifying, jumping on board with e-commerce and putting in play other sales strategies that go beyond the in-store. But William McComb, Fifth & Pacific Companies CEO, reminds the industry in a recent Forbes column that brick and mortar is still important.
McComb explains that meeting customers where they're at—smartphones and online—with multichannel sales strategies is necessary, but in-store experience still matters.
The U.S. retail sector has had a bumpy ride as of late, with sales and consumer sentiment bucking up and down like a roller coaster over the past couple years.
Fortunately it looks as if consumer sentiment is on the up and up, and with it consumers’ intention to buy goods anew. That’s great news for retailers. But now that consumers are starting to buy once again, how can retailers make sure that they are successful going forward?
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