• Think Like a Shopper

    In order to provide a better experience, retailers need to think and act like their Web- and social-media savvy customers, even when it comes to the in-store experience. A recent presentation given by Hughes at NRF’s BIG Show indicated that at least 20 percent of in-store sales are influenced by online behavior. That number is continuing to rise, partly due to the millennial generation. A full 82 percent of millennial shoppers research products online prior to purchase.