Retail Marketing

3VR’s VisionPoint™ Dashboard provides real-time customer insights to understand shopping traffic patterns and demographics, measure store trends, and ultimately increase conversions and overall sales.

Retail Marketing

3VR real-time customer insights can help you understand traffic patterns and demographics, measure store trends, gauge employee effectiveness and ultimately increase conversions and overall sales. By adding an unprecedented visual dimension to retail businesses, 3VR allows retailers to:

  • Gain actual customer intelligence in real time
  • Adapt store layout to match traffic volumes and customer demographics
  • Use customer insights to make data-driven decisions

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Learn more about our Loss Prevention & Business Intelligence Analytics >>

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Gain actual customer intelligence in real-time

3VR leverages your existing in-store video feeds and enable you to compare shopper data across all stores through an interactive dashboard. Harness real-time retail analytics to get the most complete picture for dynamic decision-making.

  • Measure the number of customers that enter your stores with traffic counting
  • Understand the age and gender profile of actual shoppers
  • Track sales conversions based on shopper traffic and revenue

Adapt store layout to match traffic volumes and customer demographics

With 3VR VisionPoint Dashboard, merchandising teams can observe actual areas of shopper interest based on traffic density.

  • See which displays attract shoppers most often
  • Refine store layouts and visual merchandising to maximize conversion
  • Make it easier for shoppers to find what they are looking for, improving the customer experience

Use customer insights to make data-driven decisions

3VR generates business value by transforming raw data into real-time, actionable insights. Leveraging your existing in-store video feeds, we allow you to get a comprehensive look at store operations on an intuitive dashboard. Get the answers you need to make the best decisions for your business and customers.

  • Track your vital store data in one place. Our detailed graphs analyze changes in traffic, conversion rate, shopping time and more, and match these against your business goals.
  • Use the insights gained from real-time data to segment your audiences and products. With actionable intelligence, you can make business decisions that cater to your specific market segments.
  • Set indicators to monitor the status of your goals. Our goal indicators alert you when you are on or off target, and when something needs your attention, minimizing risks and surprises.
  • Test ideas and increase conversions. Find out which displays deliver the best results – giving you more insight and opportunity for revenue. Avoid assumptions and benefit from informed decisions.
  • Compare reports from multiple stores, or sets of related data. With this information, you can identify differentiators and opportunities, and eliminate variables in your decision-making process.
  • To stay competitive, seek new ways to deliver the most value and revenue. With easy access to 24-hour intelligence, you can adjust goals and respond quickly to customer needs and market trends.

More Resources


Document Retail Analytics Brochure Document Loss Prevention and Business Intelligence Analytics
Document Whitepaper: Top 10 Factors That Will Increase Conversion Rates Video Case Study: Leading A Successful Video Surveillance Project with T-Mobile
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Document Whitepaper: Using Video Analytics and Data Decision-Making to Grow Your Business Document Whitepaper: 5 Ways Your Video Surveillance Should Be Boosting Your Bottom-Line Results
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